PIXIE’s Guide to Becoming An Etsy Extraordinaire, Or How To Run a Successful Online Shop
Hiya! Here's the third edition of my 10-part series of Etsy success tips. You can find the rest of the posts here!
#1. Lights, Camera...Sale!?
Now, I'm a little out of my depth here. I've only in the past month or so been working on my photography. Despite having a DSLR for about 10 years I shamefully admit that I only took it off Auto mode last year! What was I thinking!? Whatever camera you have - know how to use it! I've been reading all about aperture and white balance and I guess it's starting to make sense.
Although really beautiful rich and perfectly styled photos can really make your shop stand out and make your products look amazing - they're not crucial. You can work towards beautiful photos, as I am, but it is important to start with some nice, clear pictures of your products.
The photos from my earliest sales make me cringe (and I have a huge to do list to re-do a lot of the listing in my shop now!). I honestly don't know what I was thinking! So, learn from my mistakes. Take a couple of photos clearly showing your product. Use a simple background (try laying out sheets of paper) and maybe even style it up with a few props. Of course, how you style your photos totally depends on your personal style and branding, as well as the particular product.
It's a good idea to use up the allocated number of five pictures. I know, a lot of the time I only have a couple! But try and show your product from a number of different angles, with someone wearing it (if that applies) or even showcase your packaging.
With your photos try and develop a sense of cohesion. Your individual products might vary a fair bit so product photography can be a great way to tie them in together and present a really solid brand.