PIXIE’s Guide to Becoming An Etsy Extraordinaire, Or How To Run a Successful Online Shop
Here's the second edition to my 10-part series on running and Etsy shop. Click here to follow the series!
#1. Make Something Worth Selling
This one seems pretty basic but is probably the most challenging! To have a successful Etsy shop you're gonna have to make some pretty amazing things! Make it so people have to have your special goodies because they're just that fabulous. Now, this doesn't mean you have to be selling diamond encrusted chocolate-scented underwear (too many positives make a negative?)!
You're gonna have to put a tonne of hard work into designing, developing and creating whatever amazing things you'll be selling! A good rule of thumb is to make something that you'd pay good money for. Make something unique. Take care to make it special and beautiful.
If you want to get a high number of sales (which as a shop owner you should!) it's a good idea to make your products easy to make and not too time consuming. Sure, it's nice to have some things that take extra time to create and these can big your 'big ticket' items but mostly you should aim to have affordable products that don't take hours to make. If something takes a hour to make and you're only charging $10 for it then something is wrong!
Your customers are gonna be handing over their hard earned cash so make sure what you're selling not only deserves it but is also so amazing that everyone just has to have it (and in every colour too!).
So, what are you waiting for? Get creating!